50% of the sales of these products will be donated to help the people in Ukraine.
If You are asking yourself how else can I help then Portail has made a great overview of all the ways to contribute - https://portail.ee/kuidas-tana-toetada-ukrainat/
At the moment donations have been made:
Red Cross 4700 eur
Kyiv Children's Hospital through Tallinn Children's Hospital 2000 eur
Ukrainian Cultural Center 2500 eur