Our Story

My name is Mari Ojasaar and I have been independent artist for 10 years. I'm a mom, I'm a crafter and I am in love with my life!

I found my passion for creative work as a child while watching my mother making beautiful hand-made leather accessories to make the ends meet. Having been bitten by the creative bug, I started experimenting with just about anything that could improve by my artsy touch. My life is my art as much as art is my life. I choose to be a voice, not an echo.

Today’s fashion world is mainly about volume and not so much about celebrating uniqueness. As an artist I am always striving to make the ordinary look extraordinary. So I set out to a quest to prove that modern desire for practicality can also be found in traditional handicrafts. But it had to be something that would stand the test of time.

Our Values: We stand for PEACE

Positivity -  With every KUMA gift we want to bring more positivity into the world. A heartwarming smile, a giggle or a kiss is what you will receive, when your loved one opens a KUMA Gift. Together we are changing the world, one smile at a time!

Energy - We believe that everything has energy and therefore we put a lot of effort into how, where and by whom our products are made. In addition to beauty we want our products to be charged with positive energy that will bring good vibes to the possessor. Our team of craftsmen value quality and precision just like we do, but most importantly - they love what they do and that is the positive energy that all KUMA products carry.

Authenticity – We value authenticity in ourselves and in our customers. Therefore, we are always truthful to our customers, own all our designs and ideas and believe that by being authentic our gifts inspire you to be who you truly are!

Community - We know that together we are stronger and can fly higher! Therefore, we help out whenever we can. We give back to the community by donating 5% of all our web sales to different charities each quarter. Since giving back is a vital part of our brand strategy, we are always open to new collaboration opportunities.

Environment -  We aspire to help modern day women to reconnect with mother nature by bringing nature to their everyday wardrobe in an environmentally friendly way. From materials to producing process, we make sure that we minimize the cost for the nature and invest in keeping our home planet safe and clean. We are animal lovers and all KUMA team members have a pet at home, so it goes without saying that all our products are cruelty free.