10 ways to wear KUMA Butterflies

Thanks to the versatile brooch needle attachment, there are endless ways to style your KUMA butterfly. However, we do know from our own experience that some Mondays are more blue than others, which means that figuring out a new clever way to style your pair of wings can be a mission impossible. Not to worry, because today we will give you 10 different ideas on how to use your KUMA butterfly!

1. Wearing a Butterfly Brooch As a bow-tie

Let’s start from the beginning. Did you know that the initial idea for the KUMA butterfly was born when the creator of KUMA Mari Ojasaar was having brunch with her girlfriends? The story goes like this: one of her friends was wearing a white classic buttoned up shirt and a men’s bow tie. Although Mari liked the outfit, she felt that a bow tie was too masculine for her friend. After the brunch she still couldn’t get the image of the bow tie out of her head and started to think about how women could spice up white collars in a feminine way. That’s how she came up with the KUMA butterfly bow tie. So, of course, the number one way to wear your butterfly brooch is as a bow tie!

Butterfly Brooch worn as a bow-tie on a white shirt.

2. Wearing a Butterfly Brooch In Your Hair

Whether it’s a summer festival or another day at the office, KUMA butterfly brooches are perfect for adding that special little detail to your hair and making sure that you will stand out with your sense of style. You can even use them to add a bit of contrast to your overall outfit by making your hairpiece stand out to maximum effect.

Butterfly Brooch worn as a hair brooch.

3. Wearing Your Butterfly Brooch a KUMA Wristband

We created our vegan leather wristbands to be worn on its own or together with our butterfly brooch. Don’t worry about time – it will fly like a butterfly anyways! Wear a butterfly instead of a watch and take your time to do the things that make your heart sing.

Butterfly brooch worn with a vegan leather wristband

4. Using Your Butterfly Brooch to Decorate Your Home

Our butterflies love attention, even while they are having their beauty sleep! Let them shine even when you are not wearing them and use them in your home décor! They can be added to candle stands, placed on foliage and even placed around the house sporadically. 

Butterfly Brooches used as home decorations.

5. Wearing Your Butterfly Brooch On Your Coat

Thanks to the water-resistant coating on our butterflies, you can wear them on your coat and not worry about rain ruining their beauty! They are perfect to pin on various parts of your garments but are perfect for sitting on your lapels and acting as a focal point for your overall outfit.


6. Wear Your Butterfly Brooch As a Choker

Something for the more expressive types - why not wear our wristband-butterfly duo as a choker? Use the vegan leather wristband and brooch to make your neck stand out and your style will definitely be the conversation starter.

Butterfly brooch worn as a neck choker.


7. Add Your Butterfly Brooch to Your Sneakers and Kick Up Your Kicks!

Did you know that many people look at people’s shoes first thing when they meet someone new? Make sure your first impression will make people remember you and add a little butterfly brooch to kick it up a notch!

Butterfly Brooches pinned to a pair of shoes.

Butterfly brooches pinned to a pair of sneakers.

8. Wear Those Butterflies On Your Hat

Add some spirit to your hat and even the Queen of England will envy your style! Thanks to the water-resistant top coat on our butterflies, you don’t have to worry about a couple of raindrops ruining your butterfly.

Butterfly Brooches Pinned to a Bobble Hat.


9. Dress Up Your Dress or Skirt with a Butterfly Brooch

There is nothing more feminine than a simple dress or skirt. Add a butterfly or two and you are ready for the party season! Be even more stylish by matching your butterfly brooch to the season. Use the Wanderluster Butterfly Brooch to make your summer outfit shine bright like the sun itself!

Butterfly brooch worn on a skirt.

Butterfly Brooches pinned to a summer dress.

10. Spice Up Your Bag with a Butterfly Brooch

Your bag is something that you carry along every day. Therefore, it is only natural that sometimes you can get a bit tired of your old favourite. No need to go and find a new favourite, just be green and find the right accessories to give your bag a new lease of life!

Butterfly Brooch pinned to a hand bag.


Keep in mind that this list is just the beginning! There is a plethora of ways how you can style your KUMA butterfly, just let your imagination out of the cage and it will fly free like a butterfly!

PS! You can get your daily dose of inspiration from our Instagram @kumadesign.

PPS! If you come up with an especially clever idea how to style your butterfly then make sure to tag us on Instagram, so that we can get inspired by you!

Until next time,

KUMA team